Follow the instructions based on decision to complete the Strategic Plan or Alternative Capstone Project:

Strategic Plan Part 3: Strategic Evaluation and Recommendation

Write a 1,050-word minimum strategic evaluation in which you include the following:

• Evaluate potential business level strategies for the organization.
• Assess potential corporate level strategies for the organization.
• Assess potential global strategies for the organization.
• Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Alternative Capstone Project with Live Client

Create a 1,050-word plan for market penetration of a 3-year period of time:

• Evaluate potential business level strategies for the organization.
• Assess potential corporate level strategies for the organization.
• Assess potential global strategies for the organization.
• Recommend a strategy or combination of strategies the organization should implement and include a rationale for that recommendation.

Input narrative on your plan for strategic evaluation into the “Marketing Plan” section of LivePlan^®.

1. Click on the “Plan” tab at the top of the screen.
2. Locate the “Strategy and Implementation” section on the left side of the screen.
3. Click the arrow next to “Strategy and Implementation”.
4. Find the “Marketing Plan” link.
5. Click the “Get started on writing this item” on the right side of the screen.
6. Input your Marketing Plan, as appropriate.
7. Locate the “Milestones” link under Strategy and Implementation on the left side of your screen.
8. Add your Market Penetration Plan to your Milestones.

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