BRM 353 WEEK 5 Brand and Product Management Scenario Analysis Paper

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BRM 353 WEEK 5 Brand and Product Management Scenario Analysis Paper

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BRM 353 WEEK 5 Brand and Product Management Scenario Analysis Paper

BRM 353 WEEK 5 Brand and Product Management Scenario Analysis Paper

Refer back to the brand chosen for the Week 1 assignment.

Discuss each of the following questions in 175 to 350 words each:

  • How is your brand marketed in different countries? Does it use a standardized or customized approach?
  • Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
  • How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?

Cite all sources according to APA formatting guidelines & be sure to properly cite at least two different references, include a title page, paragraphs, and use subject headers.

Click the Assignment Files tab to submit your assignment.

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BRM 353 WEEK 5 Brand and Product Management Scenario Analysis Paper