BRM 353 WEEK 2 Product/Brand Development: Phase I

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BRM 353 WEEK 2 Product/Brand Development: Phase I

Description

BRM 353 WEEK 2 Product/Brand Development: Phase I

BRM 353 WEEK 2 Product/Brand Development: Phase I

Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.

For the first phase of development:

  • Identify the target market.
  • Define the brand elements using the six building blocks discussed in the readings.
  • Define the brand equity position.
  • Create a brand management strategy for the brand and its products.
    • How should the product be promoted/marketed?
    • Develop a social media strategy.
    • Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.

Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.

Include speaker notes to add more detail and explanation to each slide, as well as, an introduction and conclusion slide, subject headers, a minimum of 2 different citations, and a references slide.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your assignment.

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BRM 353 WEEK 2 Product Brand Development Phase I